Founded in 1883, the Phillies have served as a source of pride for fans across the entire Greater Philadelphia Region. Multiple generations of passionate supporters have made the Phillies an iconic element of the fabric of the Philadelphia community. Consistently, regardless of what happens between the lines, Phillies baseball is the most-attended paid attraction in the 4th largest DMA in the country, providing fans with entertaining baseball played at the highest level by true professionals.
As a marketing platform serving the region’s business community, the Phillies provide valuable resources to advertisers looking to reach an engaged fan base in a welcoming environment. Let us show you how we can craft an impactful partnership designed to grow your business.
Phillies baseball is played in a world-class facility representative of the high standards of the Philadelphia baseball fan – Citizens Bank Park. Since calling Citizens Bank Park home in 2004, the Phillies have played in front of over 40 million fans and experienced on-field success that has resulted in:
Citizens Bank Park has also been home to:
Still just 25, Herrera established himself as a perennial gold glove defender in 2017 and starting in June, was one of the best hitters in the majors, batting over .330 over the final four months of the season.
Franco, still just 25, belted two grand slams to lead the team and set career highs in doubles and walks.
Santana, 31, hit .259 with 23 home runs, 79 RBIs and an .818 OPS in 2017 with the Indians. He has a career .365 on-base percentage and an .810 OPS.
Former major leaguer Gabe Kapler has been hired as the 54th manager of the Philadelphia Phillies. Kapler, 42, has spent the last three years working for the Los Angeles Dodgers as the club’s director of player development, overseeing their entire minor league system. The Dodgers’ minor league teams went a combined 1,299-1,128 during his tenure with eight first-place finishes. Their .535 winning percentage over that span was fourth-best among all 30 major league clubs and second-best among all National League teams, trailing only the Phillies (.548).
In 2007, Kapler took a brief hiatus from playing and managed the Greenville Drive, a single-A affiliate of the Boston Red Sox. He also worked as a coach for Team Israel during the 2013 World Baseball Classic qualifying period.
Kapler played parts of 12 seasons in the major leagues for the Detroit Tigers (1998-99), Texas Rangers (2000-02), Colorado Rockies (2002-03), Boston Red Sox (2003-06), Milwaukee Brewers (2008) and Tampa Bay Rays (2009-10). He finished with a .268 batting average, 176 doubles, 82 home runs, 77 stolen bases and a .329 on-base percentage in 1,104 games. He was a member of the 2004 World Series champion Red Sox.
“On behalf of the entire Phillies organization, I am very pleased to welcome Gabe Kapler to Philadelphia,” said Klentak. “Gabe has a track record of leadership, winning, progressive thinking and working with young players, and we fully believe that he is the right person to guide this organization into the future.”
“I’m equal parts honored, humbled and excited by the opportunity with the Phillies, an elite franchise in a city rich in history, tradition, sports excellence and with amazingly passionate fans,” Kapler said. “I believe there is no better place to build a winning environment, and I take that task very seriously.”
Pennsylvania Auto Theft Prevention Authority
"We're not a typical advertising client, and the Phillies have always been willing to meet our unique needs and come up with creative solutions that work for both of us. They're good at thinking 'outside the box.'"
-- Amanda Owens
Sponsorship Representative PA Auto Theft Prevention Authority
“Through the Phillies 5 promotion, we have seen a direct increase in our business throughout the Philadelphia region. In addition, the Phillies 5 programs helps us introduce our product to new customer who we are confident will become loyal repeat Papa John’s customers.”
Owner/Operator Papa John’s Pizza – Philadelphia Region
All marketers have goals, and generally, those goals are improving one, some, or all of the following metrics:
1. Awareness - do consumers know my brand?
2. Consideration - will consumers think about me when they are ready to buy?
3. Purchase Intent - am I talking to consumers who are likely to buy my product?
4. Affinity - is the consumer emotionally connected to my brand?
5. Advocacy - will the consumer speak well of me to other consumers?
Unlike traditional advertising outlets, a partnership with the Phillies offers a marketer the opportunity to impact any and all of these metrics in one relationship. We have been doing it well since 1883 - let us do it for you.
Located in right field in Ashburn Alley, The Yard is a new, 13,000-square-foot interactive kids' baseball experience at Citizens Bank Park.
The Yard Highlights:
Jungle-gym play area for kids 12 & under conveniently located adjacent to the First Base Plaza.
The “K-Counter” appears on the PhanaVision line score during every regular season home game when a Phillies pitcher records a strikeout.
As America's #1 Reach Medium, radio serves as the perfect platform for reaching Phillies fans. For decades, Phillies baseball on the radio has enabled fans to enjoy the game while driving to the shore, working outside, or just relaxing.
Scorecards are a way for fans to engage in the the game as it unfolds.
Released each season the Phillies yearbook includes player action shots along with player statistics, family photos, Phillies in the Community, and more.
Branding located on the back of all hard tickets excluding premium seating.
Includes, but is not limited to:
NBC Sports Philadelphia is the first regional sports network to live stream professional games and will be the place that live-streams Phillies games within Philadelphia and across the country. With ‘TV Everywhere’ fans can watch Phillies games and the pre-and post-game shows on NBCSportsPhiladelphia.com or the NBC Sports app.
Phillies Live-Streaming enables your message to be dominantly displayed live during Phillies games across all platforms: desktop, tablet & mobile.
Sponsor a day at Citizens Bank Park by placing logo on a Phillies giveaway item, given to fans upon entry at gates. Benefits of a Promotional Day sponsorship include:
Phillies Charities, Inc. is the fundraising arm of the Phillies organization, serving the tri-state area and the Phillies Minor League affiliates. Phillies Charities Inc. awards grants to a variety of charitable organizations each year. The Phillies family - from the players, coaches and their wives to the alumni, Ballgirls and front office staff - consider it a privilege and a pleasure to give back to the community year-round.
Phillies Charities 5K
The annual event, capped at 6,000 runners, benefits Phillies Charities. Each participant receives a long sleeve tech tee, finisher medal, gift bag, personalized bib, 20% discount coupon for the Majestic Clubhouse Store and voucher for four tickets to a Phillies game.
Red Goes Green Team
Home Runs for Trees
Education and literacy are at the forefront of the Phillies community efforts. The programs integrate the concepts of baseball to teach in fun and innovative ways. The Phillies have partnered with various organizations to provide teachers, students and parents exciting methods to enhance the learning experience. The Phillies are currently running the following educational programs:
From our Newborn Club to our Junior Phillies and Phanatic MVP Clubs--no matter who the fan, we have a Kids Club just for them! The Phillies are currently running the following baby and children's clubs:
Philadelphia is a city rich with cultural traditions celebrated across its many diverse communities. The Phillies are proud to embrace these traditions each season at Citizens Bank Park, and share in the celebration by participating in community and cultural festivals throughout the year.
Each year, the Phillies secure a tent or table at a variety of festivals that celebrate Philadelphia's diverse cultures. These include some of the city's premiere festivals, such as:
By featuring fun Phillies items and promoting the Phillies' various heritage nights, the Phillies connect with festival attendees and bring fun and baseball into the community.
Along with a variety of fun Phillies giveaway items, Phillies tables also now feature a Red Drawstring Phillies backpack for festival attendees, a versatile way for attendees to display their Phillies spirit and help to create a Phillies presence at community events. The drawstring backpack was produced through a local Certified Minority Business Enterprise vendor.
In honor of Hispanic Heritage Month, the Phillies host a week-long celebration of events in September centered around the Latino community. 2017 highlights included:
Standard Membership - $24.99 / At Bat Premium Membership - $35.99*
This Press Level Seating area allows access to private concessions including healthy food offerings and Philadelphia favorites like Chickie’s and Pete’s Crab Fries as well as the Cooperstown Gallery – a mini Hall of Fame paying tribute to Philadelphia Baseball legends and local baseball greats.
Batting Practice Tour
A pre-game batting practice tour allows your intimate group field level access so you can get as close to the action as possible while the Phillies take batting practice. Your guide will also show you other behind-the-scenes areas not open to the general public.
The Party Tent is the place to entertain your group of 100 or more guests before a Phillies game. Located just outside the ballpark, the tent offers a casual atmosphere with ample seating for your guests as well as room for socializing.
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