Founded in 1883, the Phillies have served as a source of pride for fans across the entire Greater Philadelphia Region.  Multiple generations of passionate supporters have made the Phillies an iconic element of the fabric of the Philadelphia community.  Consistently, regardless of what happens between the lines, Phillies baseball is the most-attended paid attraction in the 4th largest DMA in the country, providing fans with entertaining baseball played at the highest level by true professionals.  

As a marketing platform serving the region’s business community, the Phillies provide valuable resources to advertisers looking to reach an engaged fan base in a welcoming environment. Let us show you how we can craft an impactful partnership designed to grow your business.   

Phillies baseball is played in a world-class facility representative of the high standards of the Philadelphia baseball fan – Citizens Bank Park.  Since calling Citizens Bank Park home in 2004, the Phillies have played in front of over 40 million fans and experienced on-field success that has resulted in:

• A World Series Championship in 2008
• Two National League Pennants (2008, 2009)
• Five consecutive NL East Division titles (2007-2011)

Citizens Bank Park has also been home to:

• Thousands of events, ranging from corporate meetings and trade shows to the popular Spartan Race
• Concerts including names such as Billy Joel, Elton John, Beyonce & Jay Z, Roger Waters , Jason Aldean and Justin Timberlake
• 2012 NHL Winter Classic

• Dugout assets receive excellent field-level logo placement for in-park and TV exposure locally and nationally through visiting team broadcasts and highlight shows.
• Features include:
  • Dugout Rail pads
  • Dugout Roof
  • Dugout Wall
• Dimensions: vary

• Prominently located in foul territory, the tarp cover receives both in-park and TV exposure.
• Dimensions: 25-3/4” (H) X 49’-3” (W)

• The step-and-repeat backdrop gives extended TV exposure via 81 post-game press conferences, along with the potential for additional exposure through other significant team events.
• The backdrop is seen by stadium tour groups and other visitors to Citizens Bank Park year round.

• Positioned in high traffic areas throughout the concourse, banners and signs reach fans headed for concessions, rest rooms and ballpark attractions.
• 90% of Phillies Fans visit the concession stands.
• 72% of Phillies Fans rate their concession experience as Very Good or Excellent.

 DIMENSIONS

• Concourse Banner dimensions: 43.25” x 152”

• Located on the main concourse, the radio booth is home to live pre-game broadcasts of Phillies radio.
• Viewing windows allow passing fans to watch their favorite broadcasters up close. 

More than 350 events per year occur at the Sports and Entertainment Complex. 

• The Marquee is centrally located between Philadelphia’s three professional sports venues and entertainment district.
• Permanent structure running 365 days a year.
• Marquee features digital outdoor advertising signage adjacent to fan-related content on the video screen.
• Dimensions: vary

• Located outside of the ballpark, over-looking the interstate.  
• The Tower reaches sports fans and commuters 365 days a year.
• Options for both East and West-facing advertisements.
• Dimensions: 8’ X 46’

• During game breaks, features are played on our HD PhanaVision screen for crowd entertainment. 
• Ranging from highlight videos to interactive games, lucky rows and “fan cams”, a feature is a great way to tie brand specific messaging to the night’s game while reaching Phillies fans in-park.

• 74% of Phillies Fans rate between-inning entertainment as Very Good or Excellent

• 78% of Phillies Fans rate scoreboard segments as Very Good or Excellent

• Dimensions: 97’ X 76’HD

Mastheads integrate sponsor logos behind each players’ headshot for the duration of their at bat.

The “K-Counter” appears on the PhanaVision line score during every regular season home game when a Phillies pitcher records a strikeout.

• Digital terrace level signs that allow for (:30) ads.
• Dimensions: 462 X 66 pixels

As part of the Phillies Engagement Package, sponsors have the opportunity to brand live, in-game proposals captured on PhanaVision.

• Positioned in high traffic areas throughout the concourse, banners and signs reach fans headed for concessions, rest rooms and ballpark attractions.
• 90% of Phillies Fans visit the concession stands.
• 72% of Phillies Fans rate their concession experience as Very Good or Excellent.

 DIMENSIONS

• Concourse Sign dimensions: 4’ X 6’

• Phillies Television reaches the tri-state area from Scranton-Wilkes Barre, PA to Wilmington, DE and Southern New Jersey to Harrisburg, PA. 

• Baseball provides the only live sports entertainment in the heart of the summer.

• The Phillies air 150+ telecasts per season, allowing advertisements to reach fans for 6+ months per.

Baseball on the radio continues a long tradition of sports fans enjoying the game while driving to the shore, working outside, or just relaxing.

Released each season the Phillies yearbook includes player action shots along with player statistics, family photos, Phillies in the Community, and more.

Includes, but is not limited to:

• Social media opportunities across Facebook, Twitter and Instagram.
• Desktop display media
  • Run of site banners
  • Homepage takeovers
  • Video

• Mobile display media
  • Run of site banners
  • Video

• Email blasts
• Sweepstakes
• Hispanic integration
• Ticketing opportunities
• Custom sponsorship opportunities

Sponsor a day at Citizens Bank Park by placing logo on a Phillies giveaway item, given to fans upon entry at gates. Benefits of a Promotional Day sponsorship include:

• Suite hospitality, a ceremonial first pitch and pre-game commercial on promotional day.
• Branding on Phanavision, LED and Side Message Boards recognizing sponsorship.
• Marketing kiosk locations at main gates to interact with fans.
• Sponsorship highlighted in media: radio & television mentions , press releases, promotional schedules and social media posts.

Game day activations at Citizens Bank Park provide partners with a great opportunity for sampling, coupon and informational distribution, and fan interaction.  

Partners have the opportunity to involve Phillies Alumni, Broadcasters, Ballgirls, and the Phillie Phanatic during events at Citizens Bank Park and in the community.

Phillies Charities, Inc. is the fundraising arm of the Phillies organization, serving the tri-state area and the Phillies Minor League affiliates. Phillies Charities Inc. awards grants to a variety of charitable organizations each year. The Phillies family - from the players, coaches and their wives to the alumni, Ballgirls and front office staff - consider it a privilege and a pleasure to give back to the community year-round.

Phillies Charities 5K 

The annual event, capped at 6,000 runners, benefits Phillies Charities.  Each participant receives a long sleeve tech tee, finisher medal, gift bag, personalized bib, 20% discount coupon for the Majestic Clubhouse Store and voucher for four tickets to a Phillies game.

• 2018 finishers: 58% female, 42% male.  Highest percentage of finishers, both female and male,  ages 30-39.

• Sponsorship opportunities include:
  • Logo placement
    • Bibs, tech tees, gift bags, finisher medals, start/finish banners,  main stage, mile marker banners, PhanaVision
  • On-site activation
  • Product donations
  • Official post-race party

Baseball 101 

• Day-long event, geared specifically towards women.
• Features an interactive, on-field clinic with Phillies coaches.
• Q&A sessions with a Phillies player, manager, broadcasters, MLB umpire and members of the front office-team trainer and chef, PA announcer, baseball administration.
• Behind the scenes access to  the Phillies clubhouse and PhanaVision.
• Early entry for Phillies batting practice.
• Pregame tent party and game ticket included.
• Raffle benefiting Phillies Charities.
• Capped at 140 guests.

Philadelphia is a city rich with cultural traditions celebrated across its many diverse communities.  The Phillies are proud to embrace these traditions each season at Citizens Bank Park, and share in the celebration by participating in community and cultural festivals throughout the year.

Each year, the Phillies secure a tent or table at a variety of festivals that celebrate Philadelphia's diverse cultures.  These include some of the city's  premiere festivals, such as:

• Hispanic Fiesta at Penn's Landing  (15K attendees each day)
• Odunde Festival  (500K attendees)
• Cherry Blossom Festival, Sakura Sunday  (20K attendees)

By featuring fun Phillies items and promoting the Phillies' various heritage nights, the Phillies connect with festival attendees and bring fun and baseball into the community. 

Along with a variety of fun Phillies giveaway items, Phillies tables also now feature a Red Drawstring Phillies backpack for festival attendees, a versatile way for attendees to display their Phillies spirit and help to create a Phillies presence at community events. The drawstring backpack was produced through a local Certified Minority Business Enterprise vendor.

Red Goes Green Team 

Volunteer groups are invited to home games to assist with recycling efforts in the seating bowl. Phillies Ballgirls act as captains of the team. The ballgirls and volunteer group name are announced pregame.  

Education and literacy are at the forefront of the Phillies community efforts. The programs integrate the concepts of baseball to teach in fun and innovative ways. The Phillies have partnered with various organizations to provide teachers, students and parents exciting methods to enhance the learning experience. The Phillies are currently running the following educational programs: 

• Phanatic About Reading
• Phillies Phundamentals
• Teacher Appreciation Night
• All-Star Students 
• Teacher Workshop
• Science of Baseball 

From our Newborn Club to our Junior Phillies and Phanatic MVP  Clubs--no matter who the fan, we have a Kids Club just for them!  The Phillies are currently running the following baby and children's clubs: 

• Junior Phillies Club
  
  • Kids 14 and under

• Phanatic MVP Club 
  • Kids 14 and under

• Phillies Newborn Club
  • Children 0-12 months

The Phillies are committed to providing opportunities for the youth of Philadelphia and surrounding communities to become engaged in baseball and softball.

• Local colleges have the opportunity to compete yearly in two collegiate tournaments administered by the Phillies.
• The Bill Giles Invitational hosts local Division I colleges while the Liberty Bell Classic features Division II institutions.
• Both tournaments culminate in a championship game played at Citizens Bank Park.

Each year more than 400 high school baseball and softball players from the tri-state area are able to showcase their skills in front of major league scouts and college/university coaches.

The Urban Youth Academy offers free baseball and softball instruction along with education opportunities to kids in the Greater Philadelphia Area.

• The Phillies host the annual Phestival at Citizens Bank Park on a non-game day for the benefit of The ALS Association, Philadelphia Chapter. Since 1984 over $16 Million has been raised for ALS research and patient programs.
• Approximately 5,000 fans attend the event that sees all current Phillies players and coaches participate in autograph or photo booths.

A Phillies partnership gives direct access to Citizens Bank Park’s many Premium Seating areas. The benefits of Premium Seating include: magnificent sightlines, spacious climate-controlled lounges, full-service bars and upscale food options as well as wider, padded seats with more leg room, private entrances into the ballpark, and private restrooms.

Batting Practice Tour

A pre-game batting practice tour allows your intimate group field level access so you can get as close to the action as possible while the Phillies take batting practice. Your guide will also show you other behind-the-scenes areas not open to the general public.

Tent Parties

The Party Tent is the place to entertain your group of 100 or more guests before a Phillies game. Located just outside the ballpark, the tent offers a casual atmosphere with ample seating for your guests as well as room for socializing.

Thank you for your interest in partnering with the Philadelphia Phillies. Please contact us for more information regarding potential opportunities.

Jackie Cuddeback

Vice President

Partnership Sales & Corporate Marketing

jcuddeback@phillies.com 

215-218-5301