Our First Name is Philadelphia

Founded in 1883, the Phillies have served as a source of pride for fans across the entire Greater Philadelphia Region.  Multiple generations of passionate supporters have made the Phillies an iconic element of the fabric of the Philadelphia community.  Consistently, regardless of what happens between the lines, Phillies baseball is the most-attended paid attraction in the 4th largest DMA in the country, providing fans with entertaining baseball played at the highest level by true professionals.  

As a marketing platform serving the region’s business community, the Phillies provide valuable resources to advertisers looking to reach an engaged fan base in a welcoming environment. Let us show you how we can craft an impactful partnership designed to grow your business.   

Citizens Bank Park

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Phillies baseball is played in a world-class facility representative of the high standards of the Philadelphia baseball fan – Citizens Bank Park.  Since calling Citizens Bank Park home in 2004, the Phillies have played in front of over 40 million fans and experienced on-field success that has resulted in:

  • A World Series Championship in 2008
  • Two National League Pennants (2008, 2009)
  • Five consecutive NL East Division titles (2007-2011)

Citizens Bank Park has also been home to:

  • Thousands of events, ranging from corporate meetings and trade shows to the popular Spartan Race
  • Concerts including names such as Billy Joel, Elton John, Beyonce & Jay Z, Roger Waters , Jason Aldean and Justin Timberlake
  • 2012 NHL Winter Classic
 

Current Team

Many young players emerged as Major League- ready competitors with room to grow:
  
Odubel Herrera, OF

Still just 25, Herrera established himself as a perennial gold glove defender in 2017 and starting in June, was one of the best hitters in the majors, batting over .330 over the final four months of the season.

 

Cesar Hernandez, INF 
At 27-years-old, Hernandez has turned himself into one of the game’s best leadoff hitters with his combination of on-base skills and speed.  His .360 on-base percentage led the team.
 
Maikel Franco, INF 

Franco, still just 25, belted two grand slams to lead the team and set career highs in doubles and walks.

 

Rhys Hoskins, OF
After taking the league by storm following his call up on August 10, Hoskins, only 24 years old, shattered Hall-of-Famer Ted Williams’ major league record of home runs hit in a single season by a player who did not join his team until August.  In 154 combined games between Leigh Valley and the Phillies, Hoskins bashed 47 home runs with 139 RBI.
 
Carlos Santana, INF

Santana, 31, hit .259 with 23 home runs, 79 RBIs and an .818 OPS in 2017 with the Indians. He has a career .365 on-base percentage and an .810 OPS.

 

Nick Williams, OF
Just 24 years of age, Williams and teammate Rhys Hoskins became the first pair of Phillies rookies in franchise history to collect 40 or more RBI following the All-Star break.
   
Aaron Altherr, OF 
Another outfielder, another breakout season.  Altherr, 26, set career highs in nearly every offensive category while playing all three outfield positions at an elite level.
 
Aaron Nola, RHP 
2017 proved to be a breakout season for the 24-year-old former first round pick.  He finished the season averaging 9.72 strikeouts per 9.0 innings pitched, the third-best average in Phillies history behind only Curt Schilling in 1997 & 1998.
 
Jake Arrieta, RHP
In 2017 Arrieta went 14-10 with a 3.53 ERA and held opposing hitters to a .235 batting average in 30 starts.  In his final 14 starts of the 2017 season, he posted a 2.26 ERA, which was second-best among all major league starting pitchers in that span.  Arrieta won National League Pitcher of the Month honors in August after going 4-1 with a 1.21 ERA in six starts.

Phillies New Manager

Former major leaguer Gabe Kapler has been hired as the 54th manager of the Philadelphia Phillies. Kapler, 42, has spent the last three years working for the Los Angeles Dodgers as the club’s director of player development, overseeing their entire minor league system.  The Dodgers’ minor league teams went a combined 1,299-1,128 during his tenure with eight first-place finishes.  Their .535 winning percentage over that span was fourth-best among all 30 major league clubs and second-best among all National League teams, trailing only the Phillies (.548). 

In 2007, Kapler took a brief hiatus from playing and managed the Greenville Drive, a single-A affiliate of the Boston Red Sox.  He also worked as a coach for Team Israel during the 2013 World Baseball Classic qualifying period. 

Kapler played parts of 12 seasons in the major leagues for the Detroit Tigers (1998-99), Texas Rangers (2000-02), Colorado Rockies (2002-03), Boston Red Sox (2003-06), Milwaukee Brewers (2008) and Tampa Bay Rays (2009-10).  He finished with a .268 batting average, 176 doubles, 82 home runs, 77 stolen bases and a .329 on-base percentage in 1,104 games.  He was a member of the 2004 World Series champion Red Sox.

 

 “On behalf of the entire Phillies organization, I am very pleased to welcome Gabe Kapler to Philadelphia,” said Klentak.  “Gabe has a track record of leadership, winning, progressive thinking and working with young players, and we fully believe that he is the right person to guide this organization into the future.”

 “I’m equal parts honored, humbled and excited by the opportunity with the Phillies, an elite franchise in a city rich in history, tradition, sports excellence and with amazingly passionate fans,” Kapler said.  “I believe there is no better place to build a winning environment, and I take that task very seriously.”

Behind Home Plate Signage

  • Excellent field-level logo placement for in-park and TV  exposure locally and nationally through visiting team broadcasts and highlight shows.
  • In 2017, Phillies Behind-Home-Plate TV signage advertisers received more than $1 million in media value on average.
  • Vinyl sign
  • Dimensions: 32.5” H X 58.812”W per panel (2 panels)

Behind First & Third Signage

  • Excellent field-level logo placement for in-park and TV exposure locally and nationally through visiting team broadcasts and highlight shows.
  • Vinyl sign
  • Dimensions: 27.9”H X 58.812”W per panel (4 panels)

Outfield Wall

  • Spanning left & center field, the outfield wall pads are located in dominant branding positions.
  • Excellent field-level logo placement for in-park and TV exposure locally and nationally through visiting team broadcasts and highlight shows.
  • In 2017, Phillies Outfield Wall signage advertisers received close to half a million dollars in media value on average.
  • Dimensions: vary

Bullpen

 

  • This signage, located directly in front of the home and visiting team bullpens, receives both TV and in-park exposure frequently during baseball action.  
  • Often times the area gets additional attention during mid-inning pitching changes.

 

Out of Town Scoreboard

  • Field level signs, located along the Right Field wall, receive tremendous attention both on TV and in-park as they are the cornerstones of the Out-of-Town Scoreboard.
  • Dimensions: 9’ 6” X 10’

Dugout Signage

  • Dugout assets receive excellent field-level logo placement for in-park and TV exposure locally and nationally through visiting team broadcasts and highlight shows.
  • Features include:
    • Dugout Rail pads
    • Dugout Roof
    • Dugout Wall
  • Dimensions: vary

Baseline Tarp Cover

  • Prominently located in foul territory, the tarp cover receives both in-park and TV exposure.
  • Dimensions: 25-3/4” (H) X 49’-3” (W)

Scoreboard Signage

Panel

  • Illuminated static signs prominently positioned directly to the right of the PhanaVision screen.
  • Dimensions: 14’ X 36’

Digital

  • Permanent LED signage located atop of the PhanaVision screen.
  • Dimensions: 22'8“W X 33'2“H

Right Field Signage

Club

  • These are the two largest non-field-level signs positioned in a high percentage home run location.
  • Dimensions: 10’ X 40’

Terrace

  • High visibility LED signs which allow for one (1) message change per game.
  • Dimensions: 14’ X 36’

Left Field Porch Signage

  • Located below the scoreboard, Left Field Porch signage is strategically positioned in a high percentage home run location.
  • Dimensions: 4’ X 40'

Seating Bowl Signage

  • Digital signage located on the terrace level.
  • Dimensions
    • First Base Side: 3.6 feet high X 18.6 feet wide
    • Third Base Side: 3.6 feet high X 12 feet wide

LED Ribbon Boards

  • Two (2) symmetrical positions along the Right and Left field line.
  • Provides in-game exposure including a still message along with (:15) of animation.
  • Dimensions
    • Active area: 187’3” W X 3’0” H
    • Pixels: 2,496 X 40

Media Room Backdrop

  • The step-and-repeat backdrop gives extended TV exposure via 81 post-game press conferences, along with the potential for additional exposure through other significant team events.
  • The backdrop is seen by stadium tour groups and other visitors to Citizens Bank Park year round.

Concourse Banners

  • Positioned in high traffic areas throughout the concourse, banners and signs reach fans headed for concessions, rest rooms and ballpark attractions.
  • 90% of Phillies Fans visit the concession stands.
  • 72% of Phillies Fans rate their concession experience as Very Good or Excellent.

 DIMENSIONS

  • Concourse Banner dimensions: 43.25” x 152”

Radio Booth

  • Located on the main concourse, the radio booth is home to live pre-game broadcasts of Phillies radio.
  • Viewing windows allow passing fans to watch their favorite broadcasters up close. 

Sports & Entertainment Complex Marquee

  • The Marquee is centrally located between Philadelphia’s three professional sports venues and entertainment district.
  • Permanent structure running 365 days a year.
  • Marquee features digital outdoor advertising signage adjacent to fan-related content on the video screen.
  • Dimensions: vary

Theme Tower

  • Located outside of the ballpark, over-looking the interstate.  
  • The Tower reaches sports fans and commuters 365 days a year.
  • Options for both East and West-facing advertisements.
  • Dimensions: 8’ X 46’

Phanavision Fan Features

  • During game breaks, features are played on our HD PhanaVision screen for crowd entertainment. 
  • Ranging from highlight videos to interactive games, lucky rows and “fan cams”, a feature is a great way to tie brand specific messaging to the night’s game while reaching Phillies fans in-park.
  • 74% of Phillies Fans rate between-inning entertainment as Very Good or Excellent

  • 78% of Phillies Fans rate scoreboard segments as Very Good or Excellent

 

  • Dimensions: 97’ X 76’HD

Player Masthead

Mastheads integrate sponsor logos behind each players’ headshot for the duration of their at bat.

Closed Captioning

Provides fans with a visual of live reads. After text, logo shows for (:90) at the top of each inning.

Digital K-Counter

The “K-Counter” appears on the PhanaVision line score during every regular season home game when a Phillies pitcher records a strikeout.

Side Message Boards

  • Digital terrace level signs that allow for (:30) ads.
  • Dimensions: 2,496 X 40 pixels

Engagements

As part of the Phillies Engagement Package, sponsors have the opportunity to brand live, in-game proposals captured on PhanaVision.

Concourse Signs

  • Positioned in high traffic areas throughout the concourse, banners and signs reach fans headed for concessions, rest rooms and ballpark attractions.
  • 90% of Phillies Fans visit the concession stands.
  • 72% of Phillies Fans rate their concession experience as Very Good or Excellent.

 DIMENSIONS

  • Concourse Sign dimensions: 4’ X 6’

Television

  • Phillies Television reaches the tri-state area from Scranton-Wilkes Barre, PA to Wilmington, DE and Southern New Jersey to Harrisburg, PA. 
  • Baseball provides the only live sports entertainment in the heart of the summer.
  • The Phillies air 150+ telecasts per season, allowing advertisements to reach fans for 6+ months per.

 

Radio

Baseball on the radio continues a long tradition of sports fans enjoying the game while driving to the shore, working outside, or just relaxing.

 
  • Phillies Radio Network broadcasts 180 games per year which includes all 162 regular season games and 18 Spring Training games. 
  • The Phillies Radio Network offers regional reach with 18 affiliate stations. 
  • The portability of Phillies Radio allows active Phillies fans to follow their team. 

Radio Inventory Example

Yearbook

Released each season the Phillies yearbook includes player action shots along with player statistics, family photos, Phillies in the Community, and more.

Digital Advertising

Includes, but is not limited to:

  • Social media opportunities across Facebook, Twitter and Instagram.
  • Desktop display media
    • Run of site banners
    • Homepage takeovers
    • Video
  • Mobile display media
    • Run of site banners
    • Video
  • Email blasts
  • Sweepstakes
  • Hispanic integration
  • Ticketing opportunities
  • Custom sponsorship opportunities

Game Day Promotions

Sponsor a day at Citizens Bank Park by placing logo on a Phillies giveaway item, given to fans upon entry at gates. Benefits of a Promotional Day sponsorship include:

  • Suite hospitality, a ceremonial first pitch and pre-game commercial on promotional day.
  • Branding on Phanavision, LED and Side Message Boards recognizing sponsorship.
  • Marketing kiosk locations at main gates to interact with fans.
  • Sponsorship highlighted in media: radio & television mentions , press releases, promotional schedules and social media posts.

Chevrolet Father's Appreciation Day Radio Drop-In

On-Site Activation

Game day activations at Citizens Bank Park provide partners with a great opportunity for sampling, coupon and informational distribution, and fan interaction.  

Ticket Promotions & Sweepstakes

  •  During the regular season sponsors can be permitted to run a sweepstakes during a predetermined time within the Home Television Territory of Phillies (as defined by MLB).
  • Sponsors may advertise the Sweepstakes in weekly flyers and on local television and radio within the Home Television Territory.  Sponsors may not advertise it on the internet or via email.

Appearances

Partners have the opportunity to involve Phillies Alumni, Broadcasters, Ballgirls, and the Phillie Phanatic during events at Citizens Bank Park and in the community.

Logo Rights

Exclusive opportunity to offer a retail product co-branded with The Phillies.  Exact application of logo rights and frequency of use to be mutually determined during the course of the agreement. 

Phillies Charities

Phillies Charities, Inc. is the fundraising arm of the Phillies organization, serving the tri-state area and the Phillies Minor League affiliates. Phillies Charities Inc. awards grants to a variety of charitable organizations each year. The Phillies family - from the players, coaches and their wives to the alumni, Ballgirls and front office staff - consider it a privilege and a pleasure to give back to the community year-round.

Educational Programs

Education and literacy are at the forefront of the Phillies' community efforts. The programs integrate the concepts of baseball to teach in fun and innovative ways. The Phillies have partnered with various organizations to provide teachers, students, and parents exciting methods to enhance the learning experience

Phillies Charities 5K

Since its inauguration in 2011, this annual event benefiting Phillies Charities has sold out each year, beginning with 3,000 runners to over 6,000 runners in 2017.

Each runner receives a long sleeve tech tee, finisher medal, gift bag, personalized bib, 20% discount for Majestic Clubhouse Store and voucher for two tickets to a Phillies game in 2018.

Sponsorship opportunities include:

  • Company logo placement on:
    • Runner bibs, tech tee, finisher medal, main stage, mile marker banners, Phanavision, gift bags
  • On-site activation opportunities
  • Donation opportunities
  • Official post-race party
  • Employee volunteer opportunities

 

Youth Baseball & Softball Programs

The Phillies are committed to providing opportunities for the youth of Philadelphia and surrounding communities to become engaged in baseball and softball.

Fan Programs & Clubs

The Phillies offer exclusive age-based clubs for our most devoted fans. In addition, unique experiences allow fans behind-the-scenes access to the Phillies and Citizens Bank Park.

Baseball 101

This day-long event, geared specifically towards women, features an interactive, on-field clinic with the Phillies coaches, behind-the-scenes sessions with a Phillies player, broadcasters, key personnel, a game ticket and more!

Urban Youth Academy

The Urban Youth Academy offers free baseball and softball instruction along with education opportunities to kids in the Greater Philadelphia Area.

The Urban Youth Academy (UYA) concept was developed by Major League Baseball. The main objective is to provide inner-city baseball/softball players with a high level of training, physical conditioning, educational support, and assistance with college placement. There can also be additional programs offered for coaching training, umpire training, field maintenance training, and more. The vision is to have an UYA in every Major League city. 

The Phillies and Philadelphia Parks and Recreation have been committed to developing inner-city youth baseball since 1989. There have been over 100,000 participants in The Phillies Jr. RBI (AKA Rookie League) and RBI programs since their inception. These programs are for boys and girls ages 8 – 19. The leagues are spread throughout the city for both baseball and softball with over 8,000 participants in 2014. 

Sustainability Red Goes Green

In April of 2008, the Phillies launched the Red Goes Green program in an effort to lead the way in clean energy movement at professional sports venues. In launching the initiative the Phillies became the first Major League Baseball team to join the EPA’s Green Power Partnership.

 
One of the many Phillies Red Goes Green initiatives is the Home Runs for Trees program in an effort to help the Plant One Million Campaign. For every home run hit by a Phillies player each season, a tree will be planted as part of the program.

Premium Seating

A Phillies partnership gives direct access to Citizens Bank Park’s many Premium Seating areas. The benefits of Premium Seating include: magnificent sightlines, spacious climate-controlled lounges, full-service bars and upscale food options as well as wider, padded seats with more leg room, private entrances into the ballpark, and private restrooms.

VIP Experiences

Batting Practice Tour

A pre-game batting practice tour allows your intimate group field level access so you can get as close to the action as possible while the Phillies take batting practice. Your guide will also show you other behind-the-scenes areas not open to the general public.

 

Tent Parties

The Party Tent is the place to entertain your group of 100 or more guests before a Phillies game. Located just outside the ballpark, the tent offers a casual atmosphere with ample seating for your guests as well as room for socializing.

Contact Us

Thank you for your interest in partnering with the Philadelphia Phillies. Please contact us for more information regarding potential opportunities.


Bianca Robinson

Corporate Partnership Representative

215-218-5323

brobinson@phillies.com