Founded in 1883, the Phillies have served as a source of pride for fans across the entire Greater Philadelphia Region.  Multiple generations of passionate supporters have made the Phillies an iconic element of the fabric of the Philadelphia community.  Consistently, regardless of what happens between the lines, Phillies baseball is the most-attended paid attraction in the 4th largest DMA in the country, providing fans with entertaining baseball played at the highest level by true professionals.  

As a marketing platform serving the region’s business community, the Phillies provide valuable resources to advertisers looking to reach an engaged fan base in a welcoming environment. Let us show you how we can craft an impactful partnership designed to grow your business.   

Phillies baseball is played in a world-class facility representative of the high standards of the Philadelphia baseball fan – Citizens Bank Park.  Since calling Citizens Bank Park home in 2004, the Phillies have played in front of over 40 million fans and experienced on-field success that has resulted in:

• A World Series Championship in 2008
• Two National League Pennants (2008, 2009)
• Five consecutive NL East Division titles (2007-2011)

Citizens Bank Park has also been home to:

• Thousands of events, ranging from corporate meetings and trade shows to the popular Spartan Race
• Concerts including names such as Billy Joel, Elton John, Beyonce & Jay Z, Roger Waters , Jason Aldean and Justin Timberlake
• 2012 NHL Winter Classic

Former major leaguer Gabe Kapler has been hired as the 54^th manager of the Philadelphia Phillies. Kapler, 42, has spent the last three years working for the Los Angeles Dodgers as the club’s director of player development, overseeing their entire minor league system.  The Dodgers’ minor league teams went a combined 1,299-1,128 during his tenure with eight first-place finishes.  Their .535 winning percentage over that span was fourth-best among all 30 major league clubs and second-best among all National League teams, trailing only the Phillies (.548). 

In 2007, Kapler took a brief hiatus from playing and managed the Greenville Drive, a single-A affiliate of the Boston Red Sox.  He also worked as a coach for Team Israel during the 2013 World Baseball Classic qualifying period. 

Kapler played parts of 12 seasons in the major leagues for the Detroit Tigers (1998-99), Texas Rangers (2000-02), Colorado Rockies (2002-03), Boston Red Sox (2003-06), Milwaukee Brewers (2008) and Tampa Bay Rays (2009-10).  He finished with a .268 batting average, 176 doubles, 82 home runs, 77 stolen bases and a .329 on-base percentage in 1,104 games.  He was a member of the 2004 World Series champion Red Sox.

 “On behalf of the entire Phillies organization, I am very pleased to welcome Gabe Kapler to Philadelphia,” said Klentak.  “Gabe has a track record of leadership, winning, progressive thinking and working with young players, and we fully believe that he is the right person to guide this organization into the future.”

 “I’m equal parts honored, humbled and excited by the opportunity with the Phillies, an elite franchise in a city rich in history, tradition, sports excellence and with amazingly passionate fans,” Kapler said.  “I believe there is no better place to build a winning environment, and I take that task very seriously.”

• Dugout assets receive excellent field-level logo placement for in-park and TV exposure locally and nationally through visiting team broadcasts and highlight shows.
• Features include:
  • Dugout Rail pads
  • Dugout Roof
  • Dugout Wall
• Dimensions: vary

• Prominently located in foul territory, the tarp cover receives both in-park and TV exposure.
• Dimensions: 25-3/4” (H) X 49’-3” (W)

• The step-and-repeat backdrop gives extended TV exposure via 81 post-game press conferences, along with the potential for additional exposure through other significant team events.
• The backdrop is seen by stadium tour groups and other visitors to Citizens Bank Park year round.

• Positioned in high traffic areas throughout the concourse, banners and signs reach fans headed for concessions, rest rooms and ballpark attractions.
• 90% of Phillies Fans visit the concession stands.
• 72% of Phillies Fans rate their concession experience as Very Good or Excellent.

 DIMENSIONS

• Concourse Banner dimensions: 43.25” x 152”

• Located on the main concourse, the radio booth is home to live pre-game broadcasts of Phillies radio.
• Viewing windows allow passing fans to watch their favorite broadcasters up close. 

• The Marquee is centrally located between Philadelphia’s three professional sports venues and entertainment district.
• Permanent structure running 365 days a year.
• Marquee features digital outdoor advertising signage adjacent to fan-related content on the video screen.
• Dimensions: vary

• Located outside of the ballpark, over-looking the interstate.  
• The Tower reaches sports fans and commuters 365 days a year.
• Options for both East and West-facing advertisements.
• Dimensions: 8’ X 46’

• During game breaks, features are played on our HD PhanaVision screen for crowd entertainment. 
• Ranging from highlight videos to interactive games, lucky rows and “fan cams”, a feature is a great way to tie brand specific messaging to the night’s game while reaching Phillies fans in-park.

• 74% of Phillies Fans rate between-inning entertainment as Very Good or Excellent

• 78% of Phillies Fans rate scoreboard segments as Very Good or Excellent

• Dimensions: 97’ X 76’HD

Mastheads integrate sponsor logos behind each players’ headshot for the duration of their at bat.

The “K-Counter” appears on the PhanaVision line score during every regular season home game when a Phillies pitcher records a strikeout.

• Digital terrace level signs that allow for (:30) ads.
• Dimensions: 2,496 X 40 pixels

As part of the Phillies Engagement Package, sponsors have the opportunity to brand live, in-game proposals captured on PhanaVision.

• Positioned in high traffic areas throughout the concourse, banners and signs reach fans headed for concessions, rest rooms and ballpark attractions.
• 90% of Phillies Fans visit the concession stands.
• 72% of Phillies Fans rate their concession experience as Very Good or Excellent.

 DIMENSIONS

• Concourse Sign dimensions: 4’ X 6’

• Phillies Television reaches the tri-state area from Scranton-Wilkes Barre, PA to Wilmington, DE and Southern New Jersey to Harrisburg, PA. 
• Baseball provides the only live sports entertainment in the heart of the summer.
• The Phillies air 150+ telecasts per season, allowing advertisements to reach fans for 6+ months per.

Baseball on the radio continues a long tradition of sports fans enjoying the game while driving to the shore, working outside, or just relaxing.

Released each season the Phillies yearbook includes player action shots along with player statistics, family photos, Phillies in the Community, and more.

Includes, but is not limited to:

• Social media opportunities across Facebook, Twitter and Instagram.
• Desktop display media
  • Run of site banners
  • Homepage takeovers
  • Video

• Mobile display media
  • Run of site banners
  • Video

• Email blasts
• Sweepstakes
• Hispanic integration
• Ticketing opportunities
• Custom sponsorship opportunities

Sponsor a day at Citizens Bank Park by placing logo on a Phillies giveaway item, given to fans upon entry at gates. Benefits of a Promotional Day sponsorship include:

• Suite hospitality, a ceremonial first pitch and pre-game commercial on promotional day.
• Branding on Phanavision, LED and Side Message Boards recognizing sponsorship.
• Marketing kiosk locations at main gates to interact with fans.
• Sponsorship highlighted in media: radio & television mentions , press releases, promotional schedules and social media posts.

Game day activations at Citizens Bank Park provide partners with a great opportunity for sampling, coupon and informational distribution, and fan interaction.  

•  During the regular season sponsors can be permitted to run a sweepstakes during a predetermined time within the Home Television Territory of Phillies (as defined by MLB).

• Sponsors may advertise the Sweepstakes in weekly flyers and on local television and radio within the Home Television Territory.  Sponsors may not advertise it on the internet or via email.

Partners have the opportunity to involve Phillies Alumni, Broadcasters, Ballgirls, and the Phillie Phanatic during events at Citizens Bank Park and in the community.

Phillies Charities, Inc. is the fundraising arm of the Phillies organization, serving the tri-state area and the Phillies Minor League affiliates. Phillies Charities Inc. awards grants to a variety of charitable organizations each year. The Phillies family - from the players, coaches and their wives to the alumni, Ballgirls and front office staff - consider it a privilege and a pleasure to give back to the community year-round.

Since its inauguration in 2011, this annual event benefiting Phillies Charities has sold out each year, beginning with 3,000 runners to over 6,000 runners in 2017.

Each runner receives a long sleeve tech tee, finisher medal, gift bag, personalized bib, 20% discount for Majestic Clubhouse Store and voucher for two tickets to a Phillies game in 2018.

Sponsorship opportunities include:

• Company logo placement on:
  • Runner bibs, tech tee, finisher medal, main stage, mile marker banners, Phanavision, gift bags
• On-site activation opportunities
• Donation opportunities
• Official post-race party
• Employee volunteer opportunities

The Phillies are committed to providing opportunities for the youth of Philadelphia and surrounding communities to become engaged in baseball and softball.

The Phillies offer exclusive age-based clubs for our most devoted fans. In addition, unique experiences allow fans behind-the-scenes access to the Phillies and Citizens Bank Park.

This day-long event, geared specifically towards women, features an interactive, on-field clinic with the Phillies coaches, behind-the-scenes sessions with a Phillies player, broadcasters, key personnel, a game ticket and more!

The Urban Youth Academy offers free baseball and softball instruction along with education opportunities to kids in the Greater Philadelphia Area.

The Urban Youth Academy (UYA) concept was developed by Major League Baseball. The main objective is to provide inner-city baseball/softball players with a high level of training, physical conditioning, educational support, and assistance with college placement. There can also be additional programs offered for coaching training, umpire training, field maintenance training, and more. The vision is to have an UYA in every Major League city. 

The Phillies and Philadelphia Parks and Recreation have been committed to developing inner-city youth baseball since 1989. There have been over 100,000 participants in The Phillies Jr. RBI (AKA Rookie League) and RBI programs since their inception. These programs are for boys and girls ages 8 – 19. The leagues are spread throughout the city for both baseball and softball with over 8,000 participants in 2014. 

In April of 2008, the Phillies launched the Red Goes Green program in an effort to lead the way in clean energy movement at professional sports venues. In launching the initiative the Phillies became the first Major League Baseball team to join the EPA’s Green Power Partnership.

A Phillies partnership gives direct access to Citizens Bank Park’s many Premium Seating areas. The benefits of Premium Seating include: magnificent sightlines, spacious climate-controlled lounges, full-service bars and upscale food options as well as wider, padded seats with more leg room, private entrances into the ballpark, and private restrooms.

Batting Practice Tour

A pre-game batting practice tour allows your intimate group field level access so you can get as close to the action as possible while the Phillies take batting practice. Your guide will also show you other behind-the-scenes areas not open to the general public.

Tent Parties

The Party Tent is the place to entertain your group of 100 or more guests before a Phillies game. Located just outside the ballpark, the tent offers a casual atmosphere with ample seating for your guests as well as room for socializing.

Thank you for your interest in partnering with the Philadelphia Phillies. Please contact us for more information regarding potential opportunities.

Bianca Robinson

Corporate Partnership Representative

215-218-5323

brobinson@phillies.com